With the launch of an evolved visual identity, Uber asked my team at Media.Monks to develop a series of training videos that would introduce the Uber brand to all of its new hires.
As Creative Director on this project, I was in charge of designing 4 animated videos that edutain new hires around key brand concepts.
I managed various teams of copywriters, animators, sound editors, and voice talent to bring these videos to life.
When Uber Eats launched a new and improved restaurant-first approach to merchant partnerships, my team at Media.Monks and I pitched a campaign to celebrate the culture that local restaurants add to the community.
Once the pitch was won, we developed a unique visual language that felt fresh, yet still in line with the tried and true Uber Eats brand system. From there, we worked with a photographer to organize and execute photoshoots of various Uber Eats restaurant partners. We used the visual language and photography in the design of a campaign website. We also developed a variety of print and web based marketing materials to reach our audience. Deliverables included email designs, social media campaigns, one pagers, and in-product ads. Our campaign culminated with the creation of an “Anthem Video”. The video highlights the overall campaign tone and ethos by showcasing different Uber Eats restaurants and partners.
Cummins launched an all electric school bus fleet. My team at Media.Monks and I created a digital campaign to drive awareness and excitement around the launch.
Our campaign began with an outreach to parents on social media, encouraging them to share their children’s dreams for the future. From aspiring to be an astronaut, teacher and video game maker, to seeing the oceans and discovering new fish, to “making music that brings people together,” there was no shortage of big dreams.
We then “brought their dreams to life” with the help of visual artist Timothy Goodman. We filmed the creation of a mural and created a short, shareable video for our campaign from the footage. From there, we digitized the mural and used it to create engaging social assets, a landing page, emails, and a downloadable coloring book.
Brown is a family owned interior design firm located in Boca Raton, Florida. Together with my team at OGK Creative, we rebranded their company. I was responsible for everything from logo design, to strategy and concept creation, to branded mockups, to script writing and scene selection for video.
After guiding the company through the rebrand, I became the Account Director for Brown. I coordinated and led weekly meetings, assisted them through the closing of their showroom for remodel, and formulated a strategy for their new brand launch. This included conceptualizing, producing, and organizing social media campaigns, digital and print ad campaigns, interior and exterior signage, and events.
Next Level Globalization (or NLG) provides translation and localization services for clients all around the globe. The company approached my team and I at OGK Creative looking for a brand refresh and updated marketing communication strategy, as their business had matured and the industry shifted over time.
As lead on the project, I designed and oversaw the creation of an extensive brand playbook, along with various print and digital assets all while keeping in mind the need for global comprehension.
After the initial presentation, I went on to act as NLG’s client liaison and over the next year created numerous deliverables including brochures, trade show booth designs, a 30+ page website, and much more.
My team at Media.Monks partnered with Uber Eats to create assets that inspire existing Uber Eats customers to place grocery and convenience store orders on the platform.
As Senior Art Director on this project, I created the look and feel for the campaign, as well as executed all deliverables. Deliverables included emails, email modules, in-app notifications, as well as OOH (in-store collateral and direct mail).
Wandering Wines is a collection of wines discovered through adventure and inspired by the world.
For two years, I worked as the Brand Director for this account. In this role, I was responsible for all client communication, updating and preparing all wine labels for print, and designing all marketing deliverables. I also developed a social media strategy deck for the brand.
